We build brands that stand for something.

We help mission-driven fashion and lifestyle brands connect with today’s belief-driven buyers.

Let’s talk about how we can help you grow.

Fashion and Lifestyle Approach

Building lifestyle brands that embody consumer values.

Results for Right Now

We use a holistic approach to help consumer brands seize opportunities in the rapidly changing landscape with tactics and strategies tied to measurable KPIs.

Strategy to Scale

We look for opportunities to make the biggest impact: then execute the branding, ecommerce platforms, campaigns, and growth marketing to get the job done.

Creative with Purpose

Consumers are looking for brands that meet their needs right now. We believe the future belongs to brands that use agile strategies to adapt, connect emotionally, and deliver value.

our work in Fashion + Lifestyle
what we do

Brand. Build. Grow.

Our capabilities strategically support the full funnel of elevated brand building through smart growth. Simply put, we’re here to make sure you have the right tools, and do the right thing, at the right time.

Concept to Ecommerce

We’ve been guiding early stage brands to direct-to-consumer success for over a decade. Our Concept to Ecommerce process, uses the full force of our team’s proven expertise to craft go-to-market strategies then develop the branding, digital experiences, and marketing campaigns to launch differentiated consumer product lines for rapid ecommerce growth.

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Brand Strategy + Development

We craft brands that are authentic, differentiated, and poised for global growth. Great brands are built by uncovering the unique, understanding how to stand out from the competition, and knowing where to take risks. We develop unique positioning, then create the brand multifaceted toolkits for growth – offering brand workshops, strategy development, visual identities, messaging, creative, and content for all of your consumer touchpoints.

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Packaging Design

We design stunning packaging programs for differentiated shelf presence and impactful ecommerce shipping experiences. In our process we stress finding cost effective material solutions that move towards plastic reduction, plastic free, and sustainable certifications that can realistically work across your global supply chain. With experience across food, beauty, haircare, personal care, wellness, and pharmaceuticals we know how to create designs that meet FDA, EU, and global compliance while communicating differentiated product benefits to consumers.

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Ecommerce Strategy + Development

Ecommerce isn't just technical capability for us – it's business strategy expertise we've honed for over a decade. We're focused on crafting direct-to-consumer sites that are built to convert. We create robust Shopify Plus experiences, conversion funnels with considered UX, and integrations that work across the full funnel of marketing tactics that drive traffic and incentivize repeat purchasing. We integrate ESP strategy to all of our builds, designing, mapping, and creating content for sophisticated email marketing campaigns and segmentation strategies.

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Website Design + Development

Our team brings brands to life across digital experiences, crafting optimized user experiences, stunning designs, and solid development solutions for robust websites.

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Marketing Campaigns + Content

We produce content to launch and grow robust brands – creating ad campaigns and content to differentiate brands, drive customer acquisition, sales and brand awareness. We're seasoned experts at creative concepting, art direction, and production for video and photo shoots featuring products and lifestyle content for global campaigns, websites, and social media. 

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Work with us.

Ready to change the world together? Same.

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Kind Words

“The SMAKK team has thoughtfully refreshed our brand touch-points and transformed our website into a dynamic shopping experience. We truly value them as a partner.”

Sarah Cusumano & Maria Harrington, Co-Founders

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Keep in touch

We’re always organizing events, sharing ideas, and plotting world domination (for the good guys). Get in on it.

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