Our clients

People and Planet First

Consumers are demanding more. Smart brands are rising to the challenge.

Every day, in increasing numbers, consumers are showing up for brands that prioritize sustainability, inclusion, authenticity, self-expression, health, safety, and social impact.

Brands that commit to making a positive impact can win the future. We built an agency to empower these companies to connect with their audiences and build meaningful relationships.

Women Owned. Women Led.

“We're on a mission to change consumer behavior towards purchasing decisions that are better for people and planet.”

Katie Klencheski


A Holistic Approach

Brands work best when all touchpoints work together in one seamless, recognizable way. That's where we come in.


Let’s change for good.

We’re a branding and ecommerce agency uplifting the world through greater wellbeing. With deep expertise across categories, we create strategic branding, standout packaging, ecommerce websites, and omnichannel content that help brands do things the right way—and win.

Health + Wellness
Beauty + Personal Care
Fashion + Lifestyle
Food + Beverage
+ Social Impact
what we do

Brand. Build. Grow.

Our capabilities strategically support the full funnel of elevated brand building through smart growth. Simply put, we’re here to make sure you have the right tools, and do the right thing, at the right time.

Concept to Ecommerce

We’ve been guiding early stage brands to direct-to-consumer success for over a decade. Our Concept to Ecommerce process, uses the full force of our team’s proven expertise to craft go-to-market strategies then develop the branding, digital experiences, and marketing campaigns to launch differentiated consumer product lines for rapid ecommerce growth.

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Brand Strategy + Development

We craft brands that are authentic, differentiated, and poised for global growth. Great brands are built by uncovering the unique, understanding how to stand out from the competition, and knowing where to take risks. We develop unique positioning, then create the brand multifaceted toolkits for growth – offering brand workshops, strategy development, visual identities, messaging, creative, and content for all of your consumer touchpoints.

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Packaging Design

We design stunning packaging programs for differentiated shelf presence and impactful ecommerce shipping experiences. In our process we stress finding cost effective material solutions that move towards plastic reduction, plastic free, and sustainable certifications that can realistically work across your global supply chain. With experience across food, beauty, haircare, personal care, wellness, and pharmaceuticals we know how to create designs that meet FDA, EU, and global compliance while communicating differentiated product benefits to consumers.

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Ecommerce Strategy + Development

Ecommerce isn't just technical capability for us – it's business strategy expertise we've honed for over a decade. We're focused on crafting direct-to-consumer sites that are built to convert. We create robust Shopify Plus experiences, conversion funnels with considered UX, and integrations that work across the full funnel of marketing tactics that drive traffic and incentivize repeat purchasing. We integrate ESP strategy to all of our builds, designing, mapping, and creating content for sophisticated email marketing campaigns and segmentation strategies.

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Website Design + Development

Our team brings brands to life across digital experiences, crafting optimized user experiences, stunning designs, and solid development solutions for robust websites.

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Marketing Campaigns + Content

We produce content to launch and grow robust brands – creating ad campaigns and content to differentiate brands, drive customer acquisition, sales and brand awareness. We're seasoned experts at creative concepting, art direction, and production for video and photo shoots featuring products and lifestyle content for global campaigns, websites, and social media. 

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Meet the SMAKKs

We’re a new kind of agency – led by creative, marketing, and digital strategy – helping mission driven brands make the world a healthier, more sustainable, more just place.

  • Katie Klencheski, Founder & CEO

  • Anna Kavaliunas, Chief Strategy Officer

  • Eliza Goldsbro, Digital Strategist

  • Ramona Doby, Web Developer

  • Ollie Ennis, Senior Designer

  • Raquel Benedict, Senior Designer

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Keep in touch

We’re always organizing events, sharing ideas, and plotting world domination (for the good guys). Get in on it.

Female Owned Seal
Made in NYC Seal
Shopify Experts Seal